About Charlene Frias

I am deeply committed and delighted to work alongside our exceptional Bayside  partners. At the heart of our mission is the dedication to our partners’ success. We empower the best agents to lead and innovate in their local markets, ensuring they receive the utmost support and service. My personal goal is to help these amazing humans reach their dreams by helping others reach theirs and to hire and develop agents who live each day to their fullest potential.

As the Chief Operating Officer at Bayside Real Estate Partners in Manhattan Beach, Charlene Frias has focused on fostering the growth of Bayside, while elevating the brand and refining marketing strategies, creating a robust presence for Bayside and its seven distinct teams, each with their own unique brands; including Stroyke Properties, The Hobin Company, Davidson Group, LiveSouthBayLocal, Denton and Denton, Jackie and Rina, and the Jacobellis Group. 

Charlene is a co-founder of The Empanada Shop in Redondo Beach, which she and her husband scaled from a single location to a nationally distributed brand available in Whole Foods, Kroger, Ralphs, and independent grocers nationwide.

She held the Series 7 and 65 licenses in a prior career as an Institutional Fixed Income Sales Associate at Credit Suisse and Merrill Lynch. Her comprehensive experience and entrepreneurial spirit are instrumental in driving Bayside’s continued success and commitment to excellence.